Guarantee one: the monthly minimum, with carry-forward
Your plan states a minimum number of links per month: 5 on Starter, 10 on Growth, 20 on Scale. That number is guaranteed. Because every link is earned from real journalists rather than pulled from inventory, an individual month can occasionally land short, and the guarantee covers exactly that case: the shortfall carries forward automatically and is delivered the following month on top of that month's minimum, at no extra charge. Deliver 8 on a 10-link plan in March, and April owes you 12. The debt is ours until it is paid in links, and it survives even if you cancel, because those links were already bought. Plan details and the per-link math are on the pricing page.
Guarantee two: the 90-day replacement, in one paragraph
Each delivered link is covered for 90 days from the date we report its URL to you. If the link stops existing in that window, email us the URL and we build a replacement placement at no charge. The replacement meets the same standard as the original: a real US or UK publication, a relevant article, verifiable traffic, indexed pages, DA/DR 40 to 95. The cover applies per link, so a 10-link month is ten separate 90-day windows, each starting when its link lands. This is the only guarantee we make about link permanence. Links live inside articles on other people's publications, other people's publications change, and any vendor promising links that last forever is promising something they do not control.
What counts as a lost link
Three situations qualify. The hosting article is deleted or returns an error, so the link is gone with it. The article still exists but your link has been removed from it. Or the publication itself goes offline or drops out of Google's index entirely. In all three cases the thing you paid for has stopped existing, and that is precisely what the guarantee exists to fix. We verify claims within a few business days, and verification is usually as simple as loading the page.
What does not count
Honesty requires edges, so here they are. A publisher editing the anchor text or changing a link attribute is not a lost link, because the placement still exists and attribute decisions have always belonged to publishers. A dip in the publication's authority score is not a lost link, because third-party metrics change and the article is still there. Rankings and traffic are not covered because those outcomes sit outside an agency's control. Links that go offline after day 90 also sit outside the window, which is the trade that keeps plan prices where they are.
How to file a claim
Email info@backlink.services with the dead URL and one line about what changed, if you know. That is the entire process. No claim forms, no ticket portal, no proof burden beyond the URL itself. You get a reply within one business day, verification shortly after, and a replacement placement earned through the same story pitching as the original. Replacements land as fast as real journalists allow, typically within a few weeks, and we report the new URL exactly as we did the first one. Replacements are additional to your monthly minimum, never counted inside it.
Why 90 days, and why replacement instead of refund
Ninety days covers the period when placements are genuinely at risk: fresh edits, content prunes, site redesigns. Links that survive their first quarter tend to survive for years, because the articles hosting them are stable by then. Extending cover forever would just move the cost into the monthly price, and you would be paying insurance premiums on links that almost never fail.
Replacement rather than refund is deliberate too. You bought a link, so the remedy is a link. A refund would leave you back where you started, minus the weeks the placement took. A replacement completes what you bought. The rest of the delivery process, including how URLs are reported in the first place, is on the how it works page.